wendy working with client image
wendy working with client development image

Wendy L. Symer

President and Owner, WLS Consulting

Wendy L. Symer attributes her leadership abilities and business success to the winning attitude and execution techniques she learned from talented professionals who guided her in her equestrian pursuits. She grew up working with her family in the breeding, raising, training, and showing of World Champion Morgan Horses. Learning to know herself and trust her instincts has helped her develop winning partnerships with the animals she has shown throughout her life.

And today, she translates those same winning leadership skills into tried-and-true programs that help individuals and businesses achieve new heights, worthy of their own tri-colored performances.

Wendy managed award-winning sales teams for a Fortune 500 company. She worked with one of North America’s largest franchisors to assist 700+ small business owners with hiring, training, managing, and retaining highly successful sales and sales support teams. Her professional career experiences have included sales, sales management and training, public relations, business management, and team development.

As a business growth catalyst, Wendy excels at helping business owners engineer a culture of shared leadership that empowers their teams to increase productivity, efficiency, sales, and profitability.

Accomplishments and Experience:

  • Facilitation of incremental and ongoing business growth in virtually all industries for more than 15 years
  • Master of Arts degree in Speech Communication with an emphasis on Organizational Communication and Public Relations
  • University Senior Adjunct Professor
  • International speaking and training experience
  • Media relations and company spokesperson
  • Crisis communications team member
  • Winning sales and sales management experience:
    • Family-owned businesses
    • Franchise organizations
    • Privately held companies
    • Publicly held corporations (opened Southern Illinois territory for a Fortune 500 company)
    • Nonprofit organizations (lobbied on Capitol Hill)
  • Multiple world and regional championship equestrian titles

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